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Hastings Beauty School Proposal

website

Dual focus:

Student Recruitment

Document student life (Instagram)
Share graduate stories (blog)
Promote upcoming events (calendar)
Feature professional team (instructors)
Prospective students subscriber list (MailChimp)

local Customers

Feature products / services (Squarespace pages)
Testimonials (with images)

Specials (blog schedule - integrated with HastingsNow)
Salon customer subscriber list (MailChimp)

app

Highlight:

One promotional video (Animoto)
Hashtag promotion #HastingsBeautySchool(various promotions)
Hair question-of-the-month (Twitter, Instagram, Facebook, YouTube)
Staff bios 
Contact form
Integrated social networking

Investment

Instructors

Time each day publishing media
Time fielding questions
Planning ahead for specials

Software

Squarespace - monthly hosting w/ eCommerce
AppMachine - monthly hosting (Apple, Android and Windows) mobile app stores

Design

Local Pigeon
Half down, half upon completion
photos, video, web & app design