5 Local Strategies for Independent Opticals #DailyOptician
We track social media behavior from small businesses across dozens of industries.
Independent opticals might consider focusing on five key areas to succeed locally.
- It's nice working with reliable people.
- One small way to show potential customers you care is to maintain open communication regarding your availability.
- Randomly arriving late and leaving early invites unnecessary competition.
- Developing a successful local brand is about routinely pleasing your customers, under promising and over-delivering.
- Customers expect independent opticals offering boutique prices to deliver exceptional value.
- It's imperative small business owners successfully manage their brand story.
- Thoughtful communication leaves a lasting impression of good things to come.
* Focus on offering your customers an experience ten times better than your less expensive competition down the road.
EXPAND VIRTUAL REACH
- The cost of doing business today is understanding how to connect and grow your virtual reach.
- Why? Because people stare at their smart phones - all day, all night.
- Deliver brand messages where your customers spend time online.
- Contribute valuable pictures, thoughtful video and inspiring words -- people appreciate quality content.
- Employ a professional that understands how to make people happy.
- It's important your online identity is accurately reflected in your: website, app, emails and social networks.
* Keep it classy.
ESTABLISH A RHYTHYM
- Successful entrepreneurs maintain a healthy balance between personal and business.
- There are responsible ways to conduct social experiments aimed at boosting productivity.
- It's important to understand the concept of failing fast and failing better when it comes to learning new technology.
- It's critical to receive buy-in from individual family members based on mutual respect.
- Family is defined a million different ways and some are much more supportive than others.
- The most successful entrepreneurs have stellar inner-circles.
* Guide your business to a beautiful place by surrounding yourself with positive people and experienced mentors.
- Brands are publicly critiqued at every turn.
- This pressure to scale socially is raw, emotional and intense.
- As small businesses increasingly become more transparent they benefit from having a sturdy framework of policies and procedures.
- We recommend designing employees into the social fabric -- simultaneously empowering them to brand themselves.
- When in doubt, focus on low risk solutions with a pleasant upside.
- We still see business leaders taking pride in having zero social media presence.
- It worries us when we see vulnerable opticals.
- Words, pictures, videos can reach thousands of people within seconds.
- We see how easy it might be for the public to unfairly judge a business from a single incident.
- It's critical for small businesses to demonstrate social proof.
* Defend and protect your brand assets by capturing and documenting goodwill.
- There is an infinite number of reasons to throw in the towel and call it quits.
- Each hard-fought battle builds character.
- A common characteristic shared among victors is perseverance.
- Small businesses have survived: catastrophic storms, complete staff abandonment, major theft, lawsuits, sudden death, product & service disruptions and financial ruin.
- Winners find a way to get things done.
- Plain and simple.
* Exceptional leaders view every moment as an opportunity to love, learn and grow.
-- Thank you for thinking of us Jamie!